
Almost exactly two years ago, Flixster bought one of the original popular movie apps for iPhone from a sophomore college student. Now, two years later, their Flixster iPhone app is the best movie app on the platform. It is also the best movie theater app on Android and BlackBerry platforms. In total, the application has just passed the milestone of 20 million installations.
What is perhaps even more incredible is that among these users, 70% of them are active in the last 90 days. CEO Joe Greenstein credits the association of companies with popular film review aggregator Rotten Tomatoes (which they acquired from News Corp. in January).
“The combination of Flixster and RottenTomatoes has helped us set ourselves apart as a must-have app in the movie category – bringing together everything you need from critics, other users, and your own friends to make the best decision about the movie. to have.Greenstein tells us.
But Flixster doesn’t just settle for its mobile success. The company has also been working hard on experiments for other devices. They have an iPad app that just passed 500,000 downloads. “The iPad is our most used application to date with more than 5 visits per user per month“says Greenstein.
He also notes that they have just launched their first simple apps for the Roku box and for Sony TVs. So far, these have amassed 30,000 users in just 10 days, according to Greenstein.
As for the sequel, this is something I’m very excited about: Rotten Tomatoes 2.0. He will have “some new features and major improvements“, that’s all Greenstein will say.
They will also be working on bringing Flixster to four other platforms this year, Greenstein said.
We’ve also just launched our first tip-toe in smart TV devices with simple apps for Roku boxes and Sony TVs. Over 30,000 users in the first 10 days!