Godzilla vs. Kong’s Hybrid Success
So far, the WarnerMedia experiment has proven successful in a difficult period. The March 31 debut of Godzilla vs. Kong proved to be the most successful expression to date of this hugely controversial decision, generating $80 million in gross domestic revenue in its first three weeks, and $390 million worldwide.
That’s easily a pandemic-era record for a Hollywood movie, even though it would once have been considered a gross underperformance for a movie starring two of the biggest stars in movie history.
And in fact, the spectacle of the two mega-beasts clashing is one of the best seen on the largest, most immersive screen available. But third-party reports (WarnerMedia didn’t disclose streaming figures) suggest the film was also heavily watched online, though the real measure of success was in new sign-ups and falling churn. for HBO Max.
Other studios have largely delayed theatrical releases of their blockbusters, changing launch dates on several occasions, but it’s clear from the latest trailers that the mix is changing. Trailers released on social media now promote films that can also largely be seen in person, or will only be available in theaters, according to data from Tubular.
The only exception in the top five biggest movie trailers on YouTube (since March 15), Without remorse. It features a batch of big names including Michael B. Jordan (Black Panther, Creed) in an adaptation by Tom Clancy from Paramount and Skydance which will be released on April 30 on Amazon Prime Video.
Amazon acquired the film from Paramount and Skydance last year, then signed a long-term production agreement with Jordan’s Outlier Society for movies, episodic series and other content.
Amazon is already home to another Clancy adaptation, starring another destructive dude named John. In this case, the episodic series Jack Ryan, starring John Krasinski, has proven to be one of the streaming giant’s biggest hits, although the pandemic has complicated filming for the show’s third season. .
Without remorse is envisioned as the first in an ongoing series of films centering on Tom Clancy’s John Clark character, a special forces agent whose wife was killed under mysterious circumstances. Amazon is clearly hoping that John Clark can become John Wick with high-tech gear and an even bigger chip on his shoulder.